With the large multinational coffee companies focused purely on coffee as a commodity rather than a drink to taste, has allowed a new sector to emerge in the coffee industry: Speciality Coffee. specialty coffee was nothing new, but on the contrary, he stripped down to the coffee Base: pure arabica beans, roasting time for the coffee to fully develop all its characteristics and flavors.

During the "Dark Ages" of coffee yet had an excellent coffee available, if you know where to look. A series of small cafés and shops were still selling, purchasing, and roasted arabica beans high quality. These points were typically run and frequented by immigrants (usually Arabs, Turks, Greeks and Italians), far from the mainstream.

This change began in the 1960s, with the post World War II "baby boomers" coming to adulthood. Many of this generation had careful not to follow the footsteps of their parents, preferring to act in a more bohemian. For them, these cafes and shops have been an ideal place to meet, read poetry, take drugs and experience alternative culture.

A cup of coffee in Berkeley (California), is widely recognized as the main source of inspiration in the emergency the specialty coffee sector. Peet's Coffee & Tea shop opened in 1966 by Alfred Peet (dubbed the "grandfather of specialty coffee") with the enthusiasm of several of his clients, who later became the main actors in the field of specialty. Peet, an immigrant from Alkmaar (Holland), had developed a distinctive style of roasting coffee in the cafe work of his family and the tea trade. After emigrating to California, thirty-five years, opened their craft workshop using their roasting techniques to build a loyal customer base. Peet's Coffee is so loved that even had its own set of groupies: the Peetniks .

Two of the most important customers Peet (historical) were a couple of Seattle coffee lovers named Jerry Baldwin and Gordon Bowker. In 1971, after fine-tasting beer Peet, who were inspired to open their own coffee Starbucks back in Seattle call. Starbucks just opened a Jewish store, steadily building a loyal clientele in the 70s and early 80s through its fine dark roast Arabica.

In 1984, the director of sales and marketing operations, Howard Schultz, tried to persuade Baldwin and Bowker to open the first Starbucks coffee establishment. Schultz had just returned from a trip to Milan, where he realized the existence of cafes in almost every block. This was not only places to enjoy an espresso very well, but has also served as meeting places. Schultz wanted to recreate this type of coffee America, but Baldwin and Bowker rejected Schultz's plans, since they were not willing to enter the restaurant industry.

Without Undeterred, Schultz left Starbucks in 1985 to open his own cafe, "Il Giornale." Still using Starbucks coffee beans for making beverages Espresso, Il Giornale proved extremely popular with audiences in Seattle. So popular, in fact () that in 1987, Schultz was able to buy Starbucks from Bowker and Schultz. Change the name of Il Giornale to Starbucks, Schultz began to increase rapidly, opening over 1,000 stores in a decade.

The history of British pubs The specialty is also the first Alfred Peet. In 1995, Scott and ally Svenson wanted to open a coffee shop in Covent Garden, London. Its origin was in marketing and design and even if they were from Seattle, did not know much about coffee. That's why they approached Steven Macatonia and Jeremy Törzs Union Coffee Roasters. Steven and Jeremy had in love with coffee while working at Peet's in California. In his hand, decided to open their own roasting outlet and were soon offering places like the River Café, caprice, and ivy.

Café in Covent Garden, named Seattle Coffee Company, was another great success and, inevitably, soon followed by expansion. The rapid Company growth is increasing demand for coffee roasters of the Union then decided to merge the two companies. In 1998, after the opening of more than 60 outlets in the UK, Starbucks called his doors. They saw the acquisition of Seattle Coffee Company as an ideal way to enter the British market. Soon the Seattle Coffee Company was nothing more, with all its shops Starbucks name.

The popularity of coffee has been phenomenal. Almost every street in Britain has raised at least a coffee now. The Words such as espresso, cappuccino and latte are commonplace. In fact, the price a latte is now one of the products they use British government to measure inflation. analyzers market believe that success is not just coffee for the coffee they serve, but the environment in which it is served. Cafés in Britain in the 1990s have been a violation of the agreement. In the view of consumption the main street, cafes represented a place of relaxation. Customers are encouraged to take their time in your coffee sitting on large sofas, offered daily to read, allowing idle afternoon watching the world go away. In other words, the cafes were returned to play its original role in society, as did when they came to Britain in the 17th century.

The growth of these coffees has helped to educate the public about the specialty coffee industry. Every time more, individuals seek to have a share of coffee at home, investing in espresso machines and coffee accessories. Coffee is now widely Available in a multitude of origins, roasted to different degrees and land to their needs. In short, is Dark Age 'of coffee well and truly over.

James Grierson is the owner of Galla Coffee: http://www.gallacoffee.co.uk – Uk online retailer of designer coffee accessories. Through the Coffee Knowledge section of his website he aims to help people understand more about coffee and give them tips on how to make great tasting coffee in their home.

Check out http://www.gallacoffee.co.uk/acatalog/Coffee_Knowledge.html for more articles or if you have a question send it to: coffeeknowledge@gallacoffee.co.uk

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