I attended the Renewable Energy Market (REM) show in Atlanta in September, where influential key players in renewable energy, including including electricity distributors, developers and manufacturers, wholesalers, retailers and wholesale suppliers of green energy, electricity services, agencies, and the government has met annually for 15 years to discuss major issues in the industry. I also took three teenagers in the film's international leadership "Age of Stupid" September 21, including a live simulcast of 500 rooms in 45 countries as a link to the week climate meeting and climate of the UN in New York.

Reflecting on the two very different perspectives: dedicated, highly qualified, successful professionals focused on the environment environment and made three, young and intelligent 13 years, the views could not be more similar: the emission of greenhouse gases are a complex issue with a simple "Demand – supply," "problem – solution ',' did it – it responds to a need for deductive reasoning. As marketing manager who has spent a career of complex issues to simple "Oh, I understand!" Education was to absorb these two groups in their entirety.

The need to simplify the message and the creative tools that foster loyalty and motivate consumers of all ages is clear and I am talking with leaders of associations REM professionals to achieve this goal quickly. The rhetoric of public relations, scientific analysis and the era of disinformation has spent the year 2015 is a true metric environment, emissions of greenhouse gases responsible for climate change and smoking did not cause cancer. Because "has come the time "is true, many successful business strategies come to mind: Editorial channabalism Coop and to meet the need for speed.

Editorial Coop has been a key growth business of technology for decades. For example, IBM and Oracle must coexist to cooperate and compete. Visit IBM and Oracle as the first partner account IBM, Oracle, visit and see the functionality of IBM partner success.

Channabalism explained by Bryan and Jeffrey Eisenberg waiting for your cat cortex, is a basic fear that felt by many executives and managers of a channel or sector, it'll blow away other business. There are two aspects to this fear: one related to the fear of consumer confusion and loyalty and pay structures related to the management. Amazon is a brilliant execution of channabalism, understood that the alignment of the brand is stronger than channel alignment and created his brand could buy online. However, Amazon is also understood that these books were specific channel, people are buying books in stores, online and library areas.

Amazon knew that 80% of the books bought are not available in stores. Imagine reaction of the head of the store when he realized that Amazon customers would be able to buy thousands of booksellers, the cut of his thoughts, "But my Bono! To meet the demand of consumers, Amazon has created a profitable channel for sellers of books that consumers can acquire 100% of books through its brand.

If 'is to build and they will come "worked, then all these channels set to be signed as partners Amazon. Including Amazon simply dial "," response to consumer demand, "" Make it easy! and "Align the channel.

In the final instance, key influential players in renewable energies means that his greatest competition is the lack of consumer understanding and action. Consumers want renewable energy but do not understand how it works and how they are at home. Renewable energy is an emerging market is not relevant in the decision process consumer. While the problems with capital, regulation and additionality are complex, but the path of least resistance include co-publisher of best practices marketing through regulated and deregulated industries. Consider licensing development kits markets. What if the lights Janice Boman Seattle contraction Bigfoot and other educational programs are packed and allowed thousands of local utilities?

In the present context, a national brand with messages and simplified tools are aligned loyalty consumer segments more effectively and faster than one energy suppliers that influence decisions buying local or regional level in an environment of pure competition or regulated.

Become a multi-channel business starts with the leaders of renewable energy start to think like a multi-channel and that starts with getting people on your computer with the difference in backgrounds.

Brand strategists and the channel will not make leaders power of money in the ground, but we will provide effective methodologies and the experience of other industries.

It is time for innovative thinking, time ends.

Janet Smith is a Strategist, Marketer, “If opportunity doesn’t knock, build a door” kinda gal… (quote from Milton Berle)

Janet has led http://www.5dmarketing.com for 7 years “packaging” complex business scenarios and technical products and services for B-to-B and B-to-C sales to increase revenue, secure competitive advantages, develop pipelines, and deliver critical sales channels. Marketing is about generating repeat business with advantageous partnerships and effective communications. With 20+ years experience, our clients value the skills that enables them to break away from the pack.

At http://www.janetsmith5d.com, the 4 blog categories: Green Marketing, Run Better Biz, The Home Front and When Advertising Fails appear very different but have similar threads. People are busy, consumers are fatigued with too much advertising and really don’t get how their vacuum is now “green!” Owners and GMs want to differentiate their businesses and consumers just want to find reliable reputable businesses to get the job done. Advertisers are weary as repeated advertising generates few qualified leads. There are better ways!

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